BADGAL BANG!
SHADE EXTENSION LAUNCH

For the launch of Benefit’s BADgal BANG! shade extensions, the creative direction introduced a playful cosmic universe inspired by the brand’s iconic kitschy heritage. Each new shade — maroon, blue and brown — was brought to life through eccentric space characters that represented the unique personality and attitude of each color.

The campaign’s space-inspired aesthetic created a bold and unexpected world that reflected the experimental nature of the new mascara shades. Through whimsical storytelling, vibrant visuals, and imaginative character design, the campaign celebrated the fun, fearless spirit of BADgal BANG! while driving excitement and discovery.